You have to wonder, don't you?

In the world of product marketing there are all sorts of boo-boos out there. There's the legendary Pocari Sweat that everybody brings back from Japan and no doubt there's a car out there that's called something rude if you read the name in Portuguese.

Then there's Semtex. Breathtakingly odd piece of product naming here. Why in heaven's name would you want to call your energy drink after a notorious type of high explosive? Misjudged is not the word.

All the same, I am tittering: but quietly, and wincing at the same time.